The Miss Indonesia beauty contest that was founded by RCTI and Martha Tilaar Group is now in its 5th year, and Sariayu Martha Tilaar is asked once more by RCTI to be the program's sponsor and official makeup sponsor. The search for women who are considered exemplary in matters of personality, intellectuality, and social proclivity is seen to synergize perfectly with the concept of Sariayu Martha Tilaar. Especially so as the finalist from 33 province have to embody the requisite BE SHE (Beauty, Smart, Healthy, Eastern Value), which refers to wholesome natural beauty, that has been the essence of Sariayu.
Throughout the activities-laden quarantine period, the makeup of all the Miss Indonesia 2008 finalists, naturally, becomes a focal point. For that purpose, the team from Sariayu Martha Tilaar revamps the finalist with the 2009 color trend of Cantika Jawa Timur that was inspired by the charm of the Reog Ponorogo traditional dance and the lush conservation area of Alas Purwo National Park and its inhabitants, especially the gorgeous green peacock. Sariayu’s mission to preserve nature has gotten the full support from WWF – Indonesia. Through this program, every consumer’s purchase of 1 (one) product from Sariayu 2009 trend, IDR, 500, - will be donated and managed by WWF – Indonesia to support nature’s preservation through education.
The Rudy Hadisuwarno Cosmetics brand will also take part as sponsor for Miss Indonesia. Their latest Hair Growth Serum innovation that contains various natural ingredients is able to prevent hair loss, stimulate hair growth, and restore the health of the scalp.
There are three additions to the Miss Indonesia 2009 winners, which are Miss Kulit Tercantik (or the Most Beautiful Skin), won by Viviane from Bali; Miss Tubuh Sehat (or the Healthiest Body), from Sariayu Martha Tilaar, won by Emmi Asmin from South Sumatera, and Miss Rambut Terindah (or Most Beautiful Hair) from Rudy Hadisuwarno Cosmetics that was won by Sisilia Kesuma Dewi from the Riau Islands.
Miss Indonesia 2009: from DKI Jakarta
Setelah melewati masa karantina selama 2 minggu dengan berbagai pembekalan, di malam puncak penobatan tanggal 5 Juni 2009 lalu, Karenina Sunny Halim finalis asal DKI Jakarta terpilih sebagai Miss Indonesia 2009 mengalahkan Melati Putri Kusuma Dewi dari Sulawesi Barat ,runner up 1 dan Viviane dari Bali sebagai runner up 2.
Kemampuan bahasa Inggris yang outstanding dan jawaban cerdas dari Nina mampu memukai tim juri yang terdiri dari Liliana Tanoesoedibjo (founder Miss Indonesia), DR. Martha Tilaar (entrepreneur / business woman), Rudy Hadisuwarno (professional hair master), Darwis Triadi (fotografer), Harry Darsono (designer) dan Kamidia Radisty (Miss Indonesia 2007).
“Nina adalah sosok wanita yang representatif untuk menjadi Miss Indonesia 2009 karena dia memenuhi kriteria Beauty, Smart, Healthy yang masih menjunjung eastern value. Terlebih lagi karena Nina memiliki jiwa sosial yang tinggi. Semoga dia bisa menjalankan tugas dengan baik selama setahun ke depan dan mampu membawa harun nama Indonesia di tingkat internasional,” ujar DR. Martha Tilaar.
Factory Visit & Beauty Class
On Friday, 29 May 2009, all the finalists of Miss Indonesia 2009 attended the Martha Tilaar factory at Pulogadung. The tour began with a factory visit where finalists are given the chance to look around and see the production process of Martha Tilaar's cosmetic line. They are also given the special experience to create their own lipstick color!
During the quarantine, the finalists were further prepped with a beauty workshop that teaches them the necessary skills to put makeup on themselves. Hopefully this transfer of knowledge will be beneficial in the long run as the finalist are able to handle all kinds of situations where they are required to look beautiful without the help of a makeup artist. They are also taught how to care and style their hair by RUDY HADISUWARNO COSMETICS so that everything will look perfect from head to toe. .
Miss Indonesia visit Kampoeng Djamoe Organik
On 6 June 2009, a day after the final, the contestants and the winners of Miss Indonesia 2009 visited the Kampoeng Djamoe Organik to plant trees in one of the designated areas. Next they have a nice healthy and organic lunch at Kedai Sehat Alami.
Great care of the environment has been proven to lessen the effect of global warming and that will be part of the program and activities given to the finalists by Martha Tilaar Foundation.